The Internet of Things and Customer Relations
“Just as it’s hard to remember what life was like before the iPhone, it can be hard to remember business before there was CRM software — back when you still had to explain that it stood for “customer relationship management.” Today, CRM pervades the way many companies track and measure how they interact with other organizations, across many departments: marketing, sales, customer service, support, and others. CRM made it possible to determine precisely who responded to a specific marketing campaign and then who became a paying customer, which customer called the most for support, and so on. It gave companies some overall measure of revenue compared with marketing spend.”
ISM sells, supports, trains, and implements several of the top CRM solutions for small and medium-sized businesses.
Read the full article at https://hbr.org/2015/06/the-internet-of-things-is-changing-how-we-manage-customer-relationships