Why Do You Need CRM for Your Business?


CRM was once considered the foundation of sales, marketing and customer service teams, but it’s not just a departmental tool. Gartner defines CRM as a business strategy that optimizes profitability, operational efficiency and customer satisfaction by implementing customer-centric processes.

You may already know the benefits of an Enterprise Resource Planning (ERP) solution and the value it brings to your business. You may have had less time to consider how ERP can integrate with Customer Relationship Management (CRM) software and increase efficiencies and productivity in your company by extending CRM across your business.

This type of integration doesn’t have to be complex or expensive, and it will drive your business forward.

Companies all over the world are already using integrated CRM and ERP solutions. They are all experiencing the benefits of more accurate information, reduced paperwork, better connected data and more efficient business processes.

Every business has the opportunity to transform itself into a customer-centric company and plan for its future based on measurable experiences rather than hunches.

Your business can benefit from an integrated CRM and ERP solution. You can:

  • Use a single source for all business contacts
  • Increase visibility into your customers
  • Eliminate duplicate data entry
  • Improve data integrity and ERP confidentiality
  • Streamline customer activities


To Learn More about Why You Need CRM for Your Business,
Get the “Extending the Power of CRM across Your Business” White Paper.