Why You Want to Integrate CRM and Marketing Automation
“Modern marketing is evolving to meet new business-side demands for better attribution and ROI, as well as customer demands for less spam and an increasingly personalized experience. Technology advances—along with the shift away from spending marketing dollars on advertising, trade shows, and other interruption-based, one-size-fits-all marketing—have opened up entirely new options for personalization at scale, along with the ability to track and optimize marketing efforts in the digital world.”
ISM sells, supports, trains, and implements several of the top CRM solutions.
Read the article at http://www.destinationcrm.com/Articles/Web-Exclusives/Viewpoints/3-Reasons-to-Integrate-CRM-and-Marketing-Automation-103716.aspx