Consumers Have Far More Information Today Than Ever Before
Consumers have far more information today than they have ever had, and this simple fact is a major game changer for anyone who sells anything.
“In the past, suppliers could count on customers not knowing what competitors were offering in product features, services and prices, but now customers have all that knowledge at their fingertips.”
ISM sells, supports, trains, and implements several of the top CRM solutions.
Read more at http://www.computerweekly.com/feature/Is-customer-experience-management-the-new-CRM