Business intelligence, or BI, sometimes called “data surfacing,” refers to software applications used to analyze an organization’s data, transforming it into useful information for business analysis.
BI as a discipline is made up of several related activities, including data mining, online analytical processing, querying and reporting.
Among other uses, BI tools empower organizations to gain insight into new markets, assess demand and suitability of products and services for different market segments, and gauge the impact of marketing efforts.
BI can help you by:
- Eliminating guesswork
- Getting quicker, more accurate answers to your business questions
- Generating key business metric reports when and where you need them
- Providing insight into customer behavior
- Identifying cross-selling and up-selling opportunities
- Streamlining operations
- Improving efficiency
- Furnishing insight into your true costs
- Helping to manage your inventory better
- Revealing critical trends in your business
ISM provides several tools to help you with your BI requirements.
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